Make it Classy

While working with LA Magazine I developed section covers reaching 140K monthly subscribers—that’s substantial reach! My editorial background from newspapers made me an asset for conceptualizing these signature recurring pages fans instantly recognize. I partnered with 16 editors, leveraging my knack for translating narratives into imagery, to brainstorm ideas encapsulating each section’s focus. LA Mag has its own esteemed voice readers rely on for coverage of the city’s arts and culture scene. LA Mag has its own esteemed voice readers rely on for coverage of the city’s arts and culture scene. Through imaginative visuals suiting LA Magazine’s aesthetic, my goal was maintaining familiarity loyal devotees anticipate while delivering moments certain to surprise and engage.